In the realm of incentive travel, where the pursuit is an extraordinary and awe-inspiring experience in every detail, understanding the cultural nuances becomes paramount. Travelers often arrive from different cultures, making it crucial to offer guidance that helps them appreciate what matters most to Nordic people in terms of quality, comfort, and high-end services. Therefore, it is important to trust someone to tailor those experiences, providing the essential insights to bridge cultural gaps and ensure that your guests have a memorable and delightful stay in the Nordic region.
Nordic Ways success over a decade of business is due to three key factors: getting to know the destination, a deep understanding of the tourists’ needs, and the passion for the job. The company, specialized in tourism and MICE, is composed of many people, with different nationalities, who were once tourists in Scandinavia. As they became part of the Nordic daily culture, they are empathetic with new visitors. In order to promote a lifetime experience, surprise is an essential part of the enchantment, but feeling comfortable and welcomed with your needs is essential to face any new adventure. And having a diverse team, specialized in understanding the habits and needs of different cultures, is essential to receive groups from different countries, with distinctive expectations.
From the definition of the menu to the selection of the best hotels, details matter. “Everything makes a difference when planning a group trip. The amount of people, their age, their origin and also the length of their stay. After a few days everyone appreciates some comfort food. Tasting new flavors demands energy and sometimes we just need a relaxed meal”, says Roberta Perez, founder and CEO of Nordic Ways.
Visitors from the tropics might feel extremely uncomfortable after a while in a cold experience, so it is mandatory to balance the time of indoor and outdoor activities. But even the sauna might feel a too hot experience for them. While natives spend long periods in the sauna, South Americans, for example, would be happy with 30 minutes. The perception of those small details makes a big difference in the result of a trip. “We are aware that we are building a memory, and we want it to be the best possible. Our goal is that the tourists we receive would remember that trip forever as a unique and happy experience”, says Roberta Perez. The expertise of Nordic Ways goes beyond the knowledge of the region because they have the ability to soften the cultural impact.
An important recognition Nordic Ways holds is the certification by the destinations. When foreigners come to Nordic countries with Nordic Ways, they are being conducted by a company with a trust seal from the most iconic regions. “The Norwegian Fjords or the Swedish Lapland present completely different challenges. Although distances are short in the region, in Norway for example road trips take hours. Also, the expectations for Lapland depend on the season. For those who don’t know those places, they tend to imagine a much more stable weather and light during the year. There are appropriate periods to see the aurora borealis or the midnight sun. This deep knowledge is essential to ensure the highest goals of a trip and make it unforgettable.
